Celebrity Branding

Celebrity branding is a method of advertising the services of a celebrity used to promote a product or service, with the help of her fame and status in society. This method has several approaches, it simply a celebrity, who may participate in a commercial and the celebrity will be signed to participate in events to promote. Another method is to start a product line bearing his name as a trademark. Perfume and clothing, the main product lines with a promotion. All the top actors, singers and models are known for their names to a particular brand or products under license. Jennifer Lopez launched her own line of clothes a while ago, the designer clothes of her personally designed functions.

A customer buying behavior is mainly influenced by famous people. Marketing experts, associative learning principles, analysis of the lifestyle of the celebrities correctly attributed to the brand that they perfectly described. Your fashion sense, appeal, awareness, awareness and image should be dealt with carefully review the legal community service or product. Repetition, blocking, CS pre-exposure, extinction to overshadow that membership and club size are the principles on the basis of the analysis, such as the famous Miss World Aishwarya Rai in India, beautiful eyes, the campaign was chosen for the eyes fundraising project. Some of the celebrities are known for their various familiar voice. This concept of voice-over method resulted in advertising. Their voices just attracting customers, when used in a commercial.

Today uses nearly twenty percent of the advertising industry celebrities. A celebrity is mandatory for many products and brands to endorse a time. Each time a different picture of the celebrity will be projected to the public. The company must take into account the previous identity and play accordingly. Designing a different person each time to the interests of customers serviced, while the two identities do not conflict with each other. The captain of the English soccer star David Beckham has endorsed many products. While advertising for Gillette, was given his preference for the hairstyles and he got a bald look. In the campaign for the police passion for fashion was heavily decorated and all over David Beckham was seen pictured.

If a celebrity is not comfortable with different each time he or she is a picture or logo of its own, each time they used to advertise a particular product can be assigned to it. The logo can reflect the personality of the celebrities, such as the font can be stylish and fashionable, not with celebrities like Jennifer Lopez, a logo of JLO, which is used is made to advertise, perfume and even clothing line of her own. Another advantage of this approach is that the brand is still attractive to the masses, has lost even after the celebrity, or if they do not see her visual recognition and AIDS is not necessary in the long term negotiations. VIP logo bears the style and attitude.

Millions of dollars are invested by the distributors to the advertising support of the Superstars, every year. Davie Brown has an entertainment agency dedicated to the purpose of selecting a celebrity for a product. You should mark not only judge a celebrity of his caliber consumer affinity and impair the taste, but also the design of advertisements for the celebrities in their characteristic.