Jumat, 21 November 2008

* BROCHURE

Brochures are the spearhead of marketing: their target is not only to inform subscribers about products or services, but also the fact that you offer better solutions than the competition to stress. Our approach to brochure design revolves around these concepts and around one key element: your own input.

The creation of a delicate and important tool for your company should be left in the hands of professional designers! Our experience and competence that the brochure we created for you the same caliber of marketing materials used by large companies, but you pay only a fraction of the cost companies spend on their designs ....


* BILLBOARD ADVERTISING

Outdoor advertising is a low budget and effective way of advertising a business, AOS product. One of the billboards are all methods the order by the method, which proved the best distribution strategy in recent times. Almost $ 5,600,000,000 was spent on billboard advertising alone, in 2006, as analyzed Outdoor Advertising Association of America.

Billboard advertising is the best bet in outdoor advertising and ISN, AOT that expensive. And the amount of exposure the product gets the money's worth. In recent years, several factors triggered a billboard and cost efficiency of the main reasons. One of the reasons for an ad in the local newspaper or TV station, the ad is placed, is noted for only thirty seconds and if the same ad is placed on the Billboard noted during the day, for months. Thousands of people in terms of daily billboard on the way to or from work is not lost AOT, placed in the pages an advertisement in a newspaper or magazine. It is a common and continuous delivery of messages. No other advertising method can grab the attention of people like billboards. It creates strong brand recognition and visibility.

One reason for the low cost of technology. In the first years of the posters were hand painted by high labor costs. WeLL Design, advertisers and print their ads on a large poster board or vinyl board of a computer-aided-printer, which is very cheap. Creativity can be reached at the highest level with ease and less money. The brighter, more colorful, creative advertising, the more attention-getter. With advances in technology, it takes very less time for billboards with unlimited possibilities of design.

Before a billboard advertisement in a specified region, AOS, better research is done to the interests of people in and around this area. What happens if an advertiser wants an advertising billboard on a highway post office, he chooses to display in a motel, a cafeteria, or gas station. should be addressed, depending on site-specific potential customers.

The costs are very reasonable. It ranges from $ 1,000 to $ 3,000 per month. Ten ads will cost about $ 30,000. It would be seen as a large amount, but it costs almost the same when placing a full page advertisement in a newspaper only one day. And if the efficiency applies to both methods, advertisements in newspapers are not even half as effective as billboard advertisements. If an ad is placed in a newspaper or a magazine, the customer should look at advertising, but if an ad is placed on a poster, it's like to the customer.

Thus, the outdoor advertising with a high impact on people and is a cost effective method of advertising. The above benefits are some of the many advantages of billboards. And that, AOS why all types of enterprises and companies decide to go with billboards. By placing the Billboard in a theater multiplex, highway, airport and even stick on cars, any type of product can be promoted to all audiences. And effectiveness of it can never be underestimated.

*BANNER OUTDOOR

Banners including effective means of communication. Therefore, in every place that is considered strategic, banners are always there. The purpose of this banner was all kinds: production offers, appeals, social, and others.

In addition to fulfilling the interests of owners, the use of banners should also have educational value for the community. At least there are two things that need to be taken to ensure that banners can serve to educate the community that is based on licensing regulations and the language / sentence using accepted norms. In terms of licensing, consistent with applicable regulations, it is hoped the presence of the banners are not disturbing the peace, beauty, and general comfort.

* PRINT ADVERTISING

Newspaper advertisements are as old as advertising itself. Although it is an old method of advertising is the same answer and was very successful. Both large and small companies still choose this method to promote their products and services. Ask them, and advertisers for nearly one hundred percent would promote newspapers as their main means to.

to read in spite of the decline in the number of ads of motion and functionality in a newspaper of millions of people at their breakfast table. The rate of inflation at the ads in the newspaper space is climbing faster than radio, television and posters. The main objective is the special attention and publicity to develop the competitors. Several factors should be investigated and action should be taken to ensure success, and at the same low cost.

Many advertisers who advertise in newspapers, design their own advertising without prior training. This has led to a greater number of retailers that a communication on their part believe the only way is to do it right. This approach saves money and is good for small businesses, as it comes down to customers. The cost for one time for a small ad is $ 150, then steps properly secured. You do not need a full-page ads in the newspaper. How elegantly designed, even a half-page advertising can do wonders, saving money can be used simultaneously advertise in other media such as radio, websites, etc.

With colorful fonts and the costs can not be worth several times to multiply the return. If your budget is low and the problem is fairly certain is black letters do. Regular readers of newspapers, so it makes no sense, by the same ad in the same newspaper every day. Ads can be inserted in various newspapers every day. The frequency is given three times per week for a magazine. But there is an increase in the number of readers in the weekend, so more money can be invested in the placement of advertisements in the weekend edition. Be not disappointed when all the advertising is sold on the weekend. Place flyers in the pages of the newspaper.

How many advertisers place their ads in the weekend in a local newspaper AD and the missed opportunities in the confusion, the conventions a bit wrong 'to beat the competition. Enter a coupon offer in an editorial in the week and pay to advertise the local station and talk about their offer on the popular program. Ask them to be inserted in particular in the coupon in the newspaper remember. Outside of daily readers, some of them go through the entire newspaper. Most of them have the first and last page. Instead of sending three times a week for a half pages, invest in placing the ad in the first or last page of the newspaper, once a week. Most newspapers do not offer competitive protection, ie, advertising a company in addition to the advertisements placed for the competitor. Give it a condition for the sale and guarantee them to be readmitted.

There is a decline in local newspapers per year. In the U.S., only about a thousand newspapers on a daily basis. Local people are now relying on a weekly or daily basis with the local establishment. Sometimes a publisher controls many local newspapers. Newspaper for all locations are printed in a place with only the first page has changed. When advertising in publications which are taken to public recognition that has been made should be encouraged. All the effort and money is wasted if the customer is wrong and the result can be achieved with the loss. Mixing of different media rather than an advertisement for an intelligent concept. He can cure the defects of the work other tandem to global advertising campaign a success.

Impact of Colors in Advertisements

Human brains receive signals through the eyes faster than ears. Appearance to be attractive in comparison to all other senses, no matter what the medium of presentation. There are methods by which they improve the visual attractiveness. to facilitate other senses visual stimulus and to focus also important.

A typical example is the color when accompanied with audio and writing. According to a study, large budgets spend billions on color market research that helps the product and packaging development. Color, together with the content, it helps to include the importance of the visitor and makes it on the website. A colorful article introduces the reader to read to the end. Color makes things a little charming.

The colors are known to influence the behavior of a person. How blue is a relaxing effect. Red stands for passion and love. A dating site can be red, like the background color. Fast-food restaurants have stuck a clear picture of food beautifully decorated on the walls. This tempts the palate of the customer and the customer jumps to the diet, eats and leaves quickly. And that is exactly the reaction expected.

Lighting effects can also be used to play with the spirit of the on-looker. Advertising, especially for food, have strategically placed lighting. to create the lighting effects, the hormones in the brain that hunger is increasing. If the same is placed in a slightly dimmed light, it is not so enticing.

Countries around the world have different cultures that relate a color to an occasion or emotion. Also, climatic conditions due to this. associated, as in America, black people about death and where, as in Asia, is white with death. People near the equator, such as warm colors live and those closer to the poles like cold colors.

It is a must for a provider who knows about the colors and what they have to pay. Black stands for elegance, sophistication, seduction and mystery. White stands for peace, pure, clean, soft and youthful. Gold stands for prestige, luxury and elite. Silver stands for prestige, scientific and cold. Yellow stands cheering for warmth, and happiness. Orange stands for warmth, fun and lively. Red stands for love, excitement, strength, passion and danger. Pink is for education, sweet, soft and security. Green stands for nature, freshness, fertility and abundance. Blue stands for cool, trust, solidarity and trust. And finally, stands for the spiritual Purple, royalty and dignity.

From the advertiser perspective, we can conclude that the colors to determine the buying behavior of customers. Black, blue, red and orange to attract impulsive buyers. Smart shoppers are pink, light blue and dark blue colors dressed. Companies use colors in the logo, advertising, etc., to pass the right message to customers. Wal-Mart is advertising a dark blue background and the catch line "We sell for less", which means smart their target customers. Mercedes has a silver logo, true to his class.

To design an advertisement, the detected target customers and the advertisers should not the colors of their personal favorites, but the campaign. Advertising for children have bright and vivid colors. Yellow, red, blue and green are the colors of the colors to attract children, so the parents of these colors to buy for their children. These colors represent warmth, sweetness, trust, confidence, fun and safety.


* LOGO

The logo is a form of drawings or just sketches with a certain sense, and represent a sense of the company, regions, associations, products, countries, and other things that are considered needed something short and memorable as a substitute for her real name.




The logo must reflect the many aspects related to the institutions represented. Here are some simple tricks to design a logo that is easy-easy to hard.

Creating a company logo or institution often becomes a fairly complicated problem, because so many interests and the content must be represented in the logo design.

There are some important things that must be considered when we determine logo design is feasible or not:
* The philosophy, vision and mission of the company or institution
* Want to build brand image
* Brand color
* Field operations and its corporate business, if the design is a subsidiary business.

Once the idea began to crystallize and there are several designs, the next step is to make a few examples of fashion design with full color, black and white, and one color. When using modes gradations of color composition, it is useful also made fashion without gradation. The goal is to see the visibility level of the logo when placed in various places and backgrounds.

* FLYER & LEAFLET

The folder is a brochure page a nightclub, event, service or other activity. Brochures are commonly used by individuals or companies to promote their products or services. They are a form of mass marketing or small-scale community communication.

Leaflets are distributed on the street or other public place (an activity known as flyering distributing leaflets), or they can be placed on bulletin boards (located on college campuses, cafes, community centers, laundromats and small markets), or given away at events.

Fliers, along with postcards, leaflets and small posters, are forms of communication for people who want to engage the public, but not the money or the desire to advertise via the Internet, advertising the phone book or in the newspaper classifieds or display other journals . As the market became more direct in late 1980 and 1990, pamphlets developed [edit] and now there are several available formats.

Fliers are inexpensive to produce and be regarded as a highly effective direct marketing. [Who?] The widespread use intensified with the spread of desktop publishing systems. In recent years, production of leaflets for editing and printing has been replaced by traditional Internet service, customers can send and receive draft final products by email.

San Francisco has a very dubious argument [-] History of "fliering." The company was the first aviator Thumbtack Bugle who for over twenty-five years. [Edit] Haight Street is popular for the ring post on telephone poles.

Aviators became an integral part of the Edinburgh Fringe, where flyers will be distributed to people on the Royal Mile.

Brighton, England, recently banned "fliering '- makes it necessary to acquire a license from the municipality, if a person or organization that plans to distribute pamphlets.

Seattle, Washington, brochures and pamphlets are a common sight. A series of measures to ban, but most of the lack of support. Fliers are most common on Capitol Hill, but they are still abundant in other parts of the city.

During the War of American Independence War, Americans were outraged by the Stamp Act and therefore anti-Stamp Act Congress. In these conferences they had to win and pamphlets supporting so issued pamphlets, leaflets, badges, buttons, ribbons, mug, posters, advertisements in the city and other things to win support against the Stamp Act.

Kamis, 20 November 2008

Research in Advertising

Research in advertising has been done to improve the efficiency of advertising in motivating customers to a product or service to buy produce. The search can be based on a specific campaign or more can be generalized and based on how advertising make an impact on people's minds. Many approaches have pledged to go about conducting a search advertising as economic, psychological, demographic and sociological.

When you design an ad for a particular product lot should be examined, such as where you should see as advertising can be printed in newspapers or magazines or on television or radio or the Internet. Many methods have been undertaken to obtain relevant information. The research itself is of two types, and custom unions. Trade Union Research is a research company that is only made available to other companies. Custom Search Engine is a search based on certain criteria and is done for a particular company and the results are only available through that company.

Pre-test or sample is a kind of quest, which determines the efficiency within the market of advertising before it is issued or before the final production. The more the pre-test is the fact more likely to be successful advertising and any pre-test to be applied many times. This can be done by studying the level of customer focus, motivation, connection of the brand, communication and entertainment. Flow of emotion and flow of attention are divided and individually examined. The results are applied to the advertising that is still being developed to identify weaknesses and replaces them. A reliable feedback loop that can guide researchers, the client and agency work in harmony. The tests should be applied during the storyboard to make announcements. This is an early stage and the results are highly predictive. During this process the images are selected and used as an integrated print advertising campaign.

monitoring studies post-test or an ad or are syndicated or customized. The studies are done in a period of time or continuously. The research is conducted within the market include a clutch of brands, performance, awareness and preference with the attitude and use of the product. Be done by conducting interviews either on phone or Internet. Test finished advertisements creates confidence and gives you an idea as a result of the strategy.

All the above studies should facilitate the development of the advertising client the final product easier to achieve. The study should contain information not only superficial rational knowledge, but also a profound view that window opens to the mind of a customer. The customer must also provide detailed information based on facts and not based on imaginary thinking and self-deception. He must be able to reinforce the role of advertising in total marketing plan to explain. Working in a vacuum is not getting the desired result.

The basis for expert knowledge to offer consumers the techniques of advertising and marketing decisions to improve. Traditional methods of qualitative and quantitative techniques to improve information analysis with a good intuition.

The rapidly changing tastes and needs of customers are difficult to detect but should be studied to improve the quality of advertising to increase. The changes are due to the huge number of options by the market.