The Power Words used in advertising

Word can only influence the minds of people but can completely change their perception limits a certain thing. Words have the power of persuasion to convince and to motivate. They are used by politicians, public relations, and also by the parents to convey their message. These words are like the words of power known and may wonder if it can be used in advertising.

New or improved words create a sense of curiosity. The customers get a feeling that the product is something else and try it before anyone else, I do not know other people have to get more leeway. The laundry was always promoted as new and improved years ago. Although it can be new or improved version of an already existing product, but the power of words and reinforces each product strength.

Take the line "money-back guarantee", helps the force of these words, win the trust of customers. And print a must for those words in a line of a listing closing meeting. After this set, the method of payment and how the money is refunded if the customer does not complacent.

However, while most successful advertising, a little-known secret that surely generated curiosity of the reader. The people are thirsty for knowledge, to know what others do not. You think we have some important information, because she is successful, in particular missing have achieved.

Insider Words 'say' as 'secret'. It provides detailed information on any experience that is unknown to the outside world and if the customer gives money, information about him.

Free word in the title of the message simply wonder. The reader easily absorbs the message, unless and until something actually delivered for free to the customer. With each change, if the company tricks the customer to raise money for something that should be free to pay it, they will immediately lose the trust of customers. Normally, the word free as FR ~ E posted on sites such as ISP blocking filter messages that the actual word that one form of spam.

It is a very important word in an ad can be used. It shows directly benefits the customer, when buying a particular product or service. Put yourself in the shoes of the customer and try to get the points, the benefits and points to lower the interest rate note. The services should then be returned to the customer, dealing with "you." The customer believes that it directly.


The word "immediately" rings in an emergency. It can be interpreted as "Do not wait, get it now!" Lack of customers to take the necessary measures, motivated and fast.

Power in itself is a powerful word. Empowering consumers and see the magic. This gives the consumer the feeling that he of something that eluded him so far, and this would get him to think the impossible.

The key to successful advertising is to understand the needs of consumers and then according to the ad design. Just stating the advantages of using the product or service the company is not enough. Sentence shall be designed so that the customers the advantage of seeing the product. For example, if the advertising say for a digital camera, only that the camera built-in memory of 1 GB may not do the trick. Instead, the phrase "sufficient memory to be amended to photos or 350" Video 50 Save store. The solution for the customer is reflected in this sentence. The ideas can be drawn from the advertising of other brands, such as the sentences are written in an advertisement. After the sentence framing, adding the power of words, make the advertisement, is sure to be a winning campaign.