Celebrity Branding

Celebrity branding is a method of advertising the services of a celebrity used to promote a product or service, with the help of her fame and status in society. This method has several approaches, it simply a celebrity, who may participate in a commercial and the celebrity will be signed to participate in events to promote. Another method is to start a product line bearing his name as a trademark. Perfume and clothing, the main product lines with a promotion. All the top actors, singers and models are known for their names to a particular brand or products under license. Jennifer Lopez launched her own line of clothes a while ago, the designer clothes of her personally designed functions.

A customer buying behavior is mainly influenced by famous people. Marketing experts, associative learning principles, analysis of the lifestyle of the celebrities correctly attributed to the brand that they perfectly described. Your fashion sense, appeal, awareness, awareness and image should be dealt with carefully review the legal community service or product. Repetition, blocking, CS pre-exposure, extinction to overshadow that membership and club size are the principles on the basis of the analysis, such as the famous Miss World Aishwarya Rai in India, beautiful eyes, the campaign was chosen for the eyes fundraising project. Some of the celebrities are known for their various familiar voice. This concept of voice-over method resulted in advertising. Their voices just attracting customers, when used in a commercial.

Today uses nearly twenty percent of the advertising industry celebrities. A celebrity is mandatory for many products and brands to endorse a time. Each time a different picture of the celebrity will be projected to the public. The company must take into account the previous identity and play accordingly. Designing a different person each time to the interests of customers serviced, while the two identities do not conflict with each other. The captain of the English soccer star David Beckham has endorsed many products. While advertising for Gillette, was given his preference for the hairstyles and he got a bald look. In the campaign for the police passion for fashion was heavily decorated and all over David Beckham was seen pictured.

If a celebrity is not comfortable with different each time he or she is a picture or logo of its own, each time they used to advertise a particular product can be assigned to it. The logo can reflect the personality of the celebrities, such as the font can be stylish and fashionable, not with celebrities like Jennifer Lopez, a logo of JLO, which is used is made to advertise, perfume and even clothing line of her own. Another advantage of this approach is that the brand is still attractive to the masses, has lost even after the celebrity, or if they do not see her visual recognition and AIDS is not necessary in the long term negotiations. VIP logo bears the style and attitude.

Millions of dollars are invested by the distributors to the advertising support of the Superstars, every year. Davie Brown has an entertainment agency dedicated to the purpose of selecting a celebrity for a product. You should mark not only judge a celebrity of his caliber consumer affinity and impair the taste, but also the design of advertisements for the celebrities in their characteristic.

Advertising in Yellow Pages

Some people believe that yellow pages get no answer, do as other methods of advertising and that is true to some extent, but not all. When talking about traditional yellow pages, it is safe to a decrease in the number of people who are on the advertising for them. According to a recent report, the same ad more attractive in a particular section is not always the answer from the other person as they get used before. In contrast, the rates for ad placement on the lists in a place that talks are another story.

In fact, we see different prices for different categories of decline. Like the lawyers category is seeing the maximum decline, while the section of the emergency service has the same call rate. And sections like mobile phones, furniture and homes see an increase due to increasing customer demands. Change the size of the ad or ask to change attitudes can not anymore.

Experts suspect that the confidence in the yellow pages get the Customer is not enough. Other options should also be considered along with it. With the Internet reaches every home, used almost half of all Internet users, the network every day. They prefer to buy things online from the comfort of home. The research should be conducted on the Internet in order to obtain opinions about the product. People online, as a rule, decide no, why buy shop online as information at a click of the mouse made available. It is easier for people to trust that customers have the product be used to give your opinion about the product after use.

A relatively new concept is the yellow pages going online. The good thing about them is that they are updated frequently, unlike the printed directories and can be seen from anywhere in the world. Surveys show that the increased response of 25 percent per year. So if your interested in investing in online Yellow Pages advertising can think of to go. Directories of search engines submitted, what if a keyword or phrase to results lead type. Small businesses and local authorities can also put on the pages of the result of the country. The cost of creating a website can be saved if all relevant information is included on the company's online yellow pages. Stay adjusted for the date to renew the directory listing, and if you change the ad, not a big problem in the online yellow pages need. Some sites offer starter on the advertisement in your Yellow Pages for free space. Find out in these pages for the Internet.

Large businesses can start their own websites and place links in the yellow pages online. Articles can be framed about the business, and ezines, and websites are submitted in connection with the business. Some sites you may also post items for free. The purpose of the yellow pages is basically to get potential customers, but this does not mean that existing customers should be neglected. To be taken to strengthen the relationship with them and keep your confidence, maintaining the quality of delivered products. Once they are fully satisfied, higher prices will not interfere, and they will talk about the company to people they know that to get new customers.

The goal is to work with intelligence, and choose the right method of advertising. If a company is not another way of advertising than the use of yellow pages, which can lead to problems and what does not sell the products. Analyze how much money is spent on placing ads in directories and estimate whether the amount of business customers who have been desirable. Whenever a call is received from potential customers, ask them how they know about the company. This will help to analyze which advertising method is ideal for business travelers. Never too late to correct the error and correct to the method.