Jumat, 21 November 2008

Impact of Colors in Advertisements

Human brains receive signals through the eyes faster than ears. Appearance to be attractive in comparison to all other senses, no matter what the medium of presentation. There are methods by which they improve the visual attractiveness. to facilitate other senses visual stimulus and to focus also important.

A typical example is the color when accompanied with audio and writing. According to a study, large budgets spend billions on color market research that helps the product and packaging development. Color, together with the content, it helps to include the importance of the visitor and makes it on the website. A colorful article introduces the reader to read to the end. Color makes things a little charming.

The colors are known to influence the behavior of a person. How blue is a relaxing effect. Red stands for passion and love. A dating site can be red, like the background color. Fast-food restaurants have stuck a clear picture of food beautifully decorated on the walls. This tempts the palate of the customer and the customer jumps to the diet, eats and leaves quickly. And that is exactly the reaction expected.

Lighting effects can also be used to play with the spirit of the on-looker. Advertising, especially for food, have strategically placed lighting. to create the lighting effects, the hormones in the brain that hunger is increasing. If the same is placed in a slightly dimmed light, it is not so enticing.

Countries around the world have different cultures that relate a color to an occasion or emotion. Also, climatic conditions due to this. associated, as in America, black people about death and where, as in Asia, is white with death. People near the equator, such as warm colors live and those closer to the poles like cold colors.

It is a must for a provider who knows about the colors and what they have to pay. Black stands for elegance, sophistication, seduction and mystery. White stands for peace, pure, clean, soft and youthful. Gold stands for prestige, luxury and elite. Silver stands for prestige, scientific and cold. Yellow stands cheering for warmth, and happiness. Orange stands for warmth, fun and lively. Red stands for love, excitement, strength, passion and danger. Pink is for education, sweet, soft and security. Green stands for nature, freshness, fertility and abundance. Blue stands for cool, trust, solidarity and trust. And finally, stands for the spiritual Purple, royalty and dignity.

From the advertiser perspective, we can conclude that the colors to determine the buying behavior of customers. Black, blue, red and orange to attract impulsive buyers. Smart shoppers are pink, light blue and dark blue colors dressed. Companies use colors in the logo, advertising, etc., to pass the right message to customers. Wal-Mart is advertising a dark blue background and the catch line "We sell for less", which means smart their target customers. Mercedes has a silver logo, true to his class.

To design an advertisement, the detected target customers and the advertisers should not the colors of their personal favorites, but the campaign. Advertising for children have bright and vivid colors. Yellow, red, blue and green are the colors of the colors to attract children, so the parents of these colors to buy for their children. These colors represent warmth, sweetness, trust, confidence, fun and safety.