to read in spite of the decline in the number of ads of motion and functionality in a newspaper of millions of people at their breakfast table. The rate of inflation at the ads in the newspaper space is climbing faster than radio, television and posters. The main objective is the special attention and publicity to develop the competitors. Several factors should be investigated and action should be taken to ensure success, and at the same low cost.
Many advertisers who advertise in newspapers, design their own advertising without prior training. This has led to a greater number of retailers that a communication on their part believe the only way is to do it right. This approach saves money and is good for small businesses, as it comes down to customers. The cost for one time for a small ad is $ 150, then steps properly secured. You do not need a full-page ads in the newspaper. How elegantly designed, even a half-page advertising can do wonders, saving money can be used simultaneously advertise in other media such as radio, websites, etc.
With colorful fonts and the costs can not be worth several times to multiply the return. If your budget is low and the problem is fairly certain is black letters do. Regular readers of newspapers, so it makes no sense, by the same ad in the same newspaper every day. Ads can be inserted in various newspapers every day. The frequency is given three times per week for a magazine. But there is an increase in the number of readers in the weekend, so more money can be invested in the placement of advertisements in the weekend edition. Be not disappointed when all the advertising is sold on the weekend. Place flyers in the pages of the newspaper.
How many advertisers place their ads in the weekend in a local newspaper AD and the missed opportunities in the confusion, the conventions a bit wrong 'to beat the competition. Enter a coupon offer in an editorial in the week and pay to advertise the local station and talk about their offer on the popular program. Ask them to be inserted in particular in the coupon in the newspaper remember. Outside of daily readers, some of them go through the entire newspaper. Most of them have the first and last page. Instead of sending three times a week for a half pages, invest in placing the ad in the first or last page of the newspaper, once a week. Most newspapers do not offer competitive protection, ie, advertising a company in addition to the advertisements placed for the competitor. Give it a condition for the sale and guarantee them to be readmitted.
There is a decline in local newspapers per year. In the U.S., only about a thousand newspapers on a daily basis. Local people are now relying on a weekly or daily basis with the local establishment. Sometimes a publisher controls many local newspapers. Newspaper for all locations are printed in a place with only the first page has changed. When advertising in publications which are taken to public recognition that has been made should be encouraged. All the effort and money is wasted if the customer is wrong and the result can be achieved with the loss. Mixing of different media rather than an advertisement for an intelligent concept. He can cure the defects of the work other tandem to global advertising campaign a success.
